B2B Web Software

B2B, which is the abbreviation of business to business, refers to sales and marketing between companies.

B2B, which is the abbreviation of business to business, refers to sales and marketing between companies. As is known, many processes are run between companies / institutions before reaching the end consumer. Most of the time, this workflow is much more intense than the shopping between the companies and the end consumers. Therefore, B2B web software is crucial to achieve maximum efficiency in these complex workflows. The larger the scope of B2B web software is, the more accurately, systematically and consistently the work flows.
 
Imagine that a process that has not even reached the customer yet is blocked within the inter-company business traffic! The common reaction of people in general: "The system doesn't work!" Behind the statement lies the unqualified B2B web software. This is because B2B web software is the hidden hero in the business of your company with other companies. To keep this intercompany communication and work flow under your control, you need to have a good B2B web software.

We can state the most basic problems in B2B as follows:

• Your business traffic is not managed properly.
• Correct ROIs (return on investment, calculation of the ratio between net profit and investment) are not achieved.
• Artificiality created by jargons. (If your website feels like it was written by a robot, it means you have lost it right at the beginning. If your web page is full of jargon and difficult to understand and there are stereotypes, your page visitors will go away.)  
• The person who will buy your product or service does not determine a suitable content for every step of their journey within the website,
• Content management is not continuous. (Although many companies create a full content repository, they lose their internal dynamism and thus lose customers since they do not follow and evaluate them regularly.)
• Technology integration is not done correctly. (Your tire has been blown out on the road. You will replace the flat tire with the spare tire. You suddenly see that the lug wrench you have is not compatible with the lug nuts! Result: you are stranded on the road.) In technology integration, if you buy a wrong software/program which is not suitable for workflow and processes, you will both waste money and "be stranded on the road".”. 
• Sales and marketing are not done systematically. (At this point, teamwork and regular communication between teams create a big difference.)