Social Media Management

Our Professional Social Media Management service helps you take strong steps towards branding your brand in the Digital Marketing World.

The question of 'what is social media management' is a question wondered by many people. First of all, it is necessary to understand what social media covers so that we can answer 'How is social media managed?'. People do not just socialize by meeting in cafes or going to the cinema anymore. Whether they are familiar or not, they can socialize with people. Of course, they also do this on social networking sites on the internet.

Today, almost all the internet users spend a considerable part of their days on platforms like Instagram, Facebook, and Twitter. The importance of such platforms in people's lives is based on the creation of the interactive environments by the relevant platforms and the endlessness of the world of content. For this reason, the quality of the content management on such platforms, where people spend a huge part of their time and achieving the right goal turn into one of the essential opportunities for companies in branding. Additionally, the budget you will allocate for these channels is much lower than the budget you will spend for traditional media, and they can become much more efficient if they are handled properly. Moreover, the budget allocated by many companies for "feedback channels" regarding their services or products drops to almost zero in interactive platforms such as social media. If a user encounters your product on social media, he can send you his wishes and complaints about that product via these platforms as feedback. Their negative side, on the other hand, includes the possibility that contents do not reach the right target as a result of wrong image selections, wrong texts and wrong customer analysis. Therefore, as DEMİRCODE, our professional Social Media Management service helps you take firm steps towards the branding of your brand in the Digital Marketing World.  

Thanks to our regular and target-oriented posts, we play an important role in keeping your followers engaged, determining the analysis result of your target mass, and enabling your contents, from images to written texts, to reach your target customers through the right advertising channels.  

Why is a social media expert necessary?

Just as every job has mathematics, social media management has a mathematics, too. Whether it is a personal social media account management or corporate social media management, you need a social media expert to ensure awareness, because the social media expert will determine your needs on social media very well if he is professional. He should collect data from many places and be able to express the process and flow of your social media accounts in suitable time, on the appropriate social media, with a suitable image and, of course, in an appropriate style .

He should be able to track which keywords will be more visible on your social media account well.

• He should effectively use the algorithm of the internet for your social media accounts.
• Otherwise, no matter how much content you produce, if you cannot use the mathematics of the internet I mentioned above, all that effort will have no meaning.
• Therefore, you need to work with professional social media experts for your social media accounts.
• If social media management is progressed correctly, it will provide you with profit. You will be rewarded for your efforts.
• The opposite is also possible. If you work with a company with no knowledge about how the system works, your money and efforts will be wasted.

Even with the inclusion of content that can be criminal in social media contents, the "social media law" comes into play.

"The Law on Amending the Law on Regulating Publishing on the Internet and Combating Crimes Committed Through These Publications" entered into force.

What should we infer from here?
If your social media management cannot follow the elements highlighted by legal practices closely or if your social media pages are filled with unethical content, it means you are going into trouble.

Studies have revealed that some companies that have taken over the management of social media regularly take and use the content from other sites.. 

This is actually plagiarism. It is also a crime. And instead of increasing the awareness on you, on the contrary, you are "blacklisted” since you are perceived as the repetition of other websites in the algorithm. Not only will this work for you, but it will also be a recession for you.

What do we pay attention to in social media management?

As you know, social media are the applications we use frequently in our daily lives. Websites like Twitter, Instagram, Facebook, LinkedIn, Tiktok, and YouTube are the leading social media.

First step:
What purpose will you use your social media for? You should determine this very well. Do you want to highlight your product? Do you want to highlight your service? Or do you just want to be known with your corporate identity? This should first be determined. If you already have a professional social media manager, he will first ask you these questions.

After this determination, it is identified which social media will be more effective for you. This is because the user demography of social media differs substantially. For example, Facebook is rather used by middle-aged people nowadays.

Let us say, you want to provide a service or sell a product to middle-aged or older people. Then, it is necessary to focus on the Facebook contents. Meanwhile, you need to be known on other media as well. Let us give another example. For example, you have a news-oriented product or service. This time, Twitter will be appropriate for you. If you have a visually ambitious product, then, Instagram comes into prominence for you. But, of course, these examples I have given are general examples. While analyzing this, we need a lot more detailed data. That is, your social media manager should ask you all these.

After this process, which is the clarification of which social media you will focus on, the mission and vision of your company will be determined. From the harmony in the color palette on your website to the determination of the images and text discourse suitable for your company's image, several studies are conducted. Afterwards, the package suitable for your budget is selected and the process starts. When posting on your social media you need to be consulted on some sensitive matters. For instance, you are consulted for the flexibility of religious and political contents.

Contents are prepared monthly in a professional social media management. A meeting, where the company is informed about the contents of the next month, is held. Then, it is put on the calendar. In short, as your social media management is a channel protecting your image against others, it must fulfill its responsibilities meticulously and ethically.