Search Engine Optimization (SEO)
What is SEO Optimization? How is it done? What should be paid attention to?
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What is SEO Optimization? How is it done? What should be paid attention to?
Suppose that you are going to open a café. What would you do for this firstly? You roll up your sleeves to find an appropriate place for your café. You try to get a place in the busiest streets. For you, a street or a road which could handle the concept of your café, and a crowded place would be the most ideal place. But why? Because you want to be known. You want to be seen, noticed and preferred by people.
In its simplest form, SEO (search engine optimization) exactly does that. It ensures the recognition of your site. It makes you more noticeable. For SEO procedures, it is necessary to direct the search engines correctly. At this point, keywords come into play.
No matter if you make a quality website, with quality images, it means you do not exist in the internet world, which is a bottomless pit, if your SEO (your search engine optimization) is not done with right keywords.
What are the benefits of SEO Optimization?
Being in the back pages of search engines makes it extremely difficult to be found, because, as you know, most people content themselves with the links on the first page that appear in front of them. To appear in top results in search engines, it is necessary to be detectable by the system in search engine optimization. With the selection of right keywords, you ensure that the products, services, sales you offer on your website, briefly, all types of information in your content, reach more users quickly and easily.
Well, how is good SEO work done?
At this point, the most important factor is being organic. That is, the keywords used should include the right subject in the right place at the right time so that the needs of someone who visits your site with these keywords can be fulfilled directly. Non-organic, artificial software, robot software directly causes you to lose prestige in the eyes of your visitors. Moreover, when this artificiality is detected, the system throws you back even further.
Another pillar of the SEO work is the concept we call Backlink. Let's go over the same example: If another café on the street where you opened your café suggests you to a customer asking for a product that it does not have, then, this is the backlink. That is, other websites publish your address. The issue you need to pay attention to here is that the referring site should be at your quality level. Naming the links on your website is another significant point. Links need to be named so that search engines can detect your website. Hence, your website gets plus points.
You can increase the interaction not only with written texts but also with images. However, many sites publish photos and other images without naming them. This is not a language used by search engines. You need to do some coding to be included in search engines with relevant images and photos. This affects your recognition very seriously.
Breadcrumbing
Do you remember the story of Hansel and Gretel? The two brothers dropped bread crumbs on the road as they walked further to find the way home easily. breadcrumb (breadcrumbs), which is named after this story, enables the visitor of your website to view your website easily. Shortly, it is kind of a navigation menu. To determine this well, it is necessary to be able to do good customer analysis. You can obtain the most efficient results by predicting where your site visitors might want to go next. This use of your website reaches serious dimensions with the breadcrumbing method.
What are the helpful SEO Tools? Where is the SEO work control done?
To achieve your goal, you need to use the SEO tools properly. The functions of the tools we explain below differ at some points. It is extremely important to use them in the appropriate place and time for the best results. Its main principle is the keyword repository created by previous users in search engines. In a sense, the past archive of search engines is used. We can even call it tracing. Here are the tools required to trace on this right path:
Google Site Manager Tools (Search Console): This tool allows you to check the presence of your website on Google. You can do keyword tracking and sitemaps and robots.txt file editing here.
Google Keyword Planner: This tool helps you with researching the keywords used by people on Google. Furthermore, it shows the figures such as cost per click determined for AdWords.
Google Trends: It is a tool which can be used if you want to do average research on phrases, local situations and related words. It shows you the ascending and declining terms.
Google PageSpeed Insights: Page loading speed is of great importance to have high rankings. You can measure the performance of your site by using this tool.
Google Structured Data Testing Tool: Structural data, called Rich Snippet, appear in the search results. Thanks to this tool, you can understand how Google and other search engines use the data of the pages.
WebPageTest: This tool, which enables you to evaluate the opening speed of your webpages, also advises you to make the necessary improvements. With this tool, you can improve the page opening speeds of your website.
As Demircode ®, we have mentioned about some important criteria. These underlined topics can the basic elements of successful SEO work, but not all of them. There are many elements such as social media management, reputation management, structured data usage, and registering in local SEO directories. As Demircode ®, there are a total of 144 stages that we examine.
SEO work is actually the ability to advertise yourself. SEO work is comprised of the billboards you build for your website with your own hands.
As Demircode ® Application Development Specialists, we create systems which are highly efficient, easy and functional to manage for a SEO experience that can meet all the requirements with the effective user interface (UI) design. With critical planning and accurate analysis, we make this process, which seems complicated to you, simple and quality.
Our AdWords and AdSense article links related to SEO work are stated below.
What is Google AdSense and AdWords? How are they used?
What is Google AdSense? How is it done? How does it work?
In short, Google AdSense is the online ad presentation of Google in line with the content of your website. It is a service in which money is earned depending on the advertisements presented and click rates. In order to make use of this opportunity, it is adequate to add the necessary ad codes to your website. Advertisers on your website can even rent your ad space from you.
Is there a payment guarantee or invoicing?
Payment and invoicing transactions are guaranteed by Google and performed by the assurance of Google.
When it comes to Google AdWords... In general, AdSense and AdWords are mistaken by internet users. While the addressees of AdSense are the website owners, Google AdWords is for advertisers. AdWords Google enables companies, business owners and firms to advertise in the search engine.
As in every process, it is necessary to know some technical information to use AdWords in the right way. From the calculation of the budget you will allocate for advertising to the selection of keywords, and from placements and offers to ad rankings, many parameters need to be managed correctly and simultaneously.
If your properly selected keywords match with web ads, the display rate of your given ad will increase. At this point, the selection of unique keywords is extremely important. The more specific your keyword is to you, the more prominent your ad will be.
However, it can sometimes be difficult to find a keyword specific to you. Then, how does the process run at this point? At this point, the quality score of your website stands out. Besides, the amount of your investment in AdWords also plays an active role in putting you ahead of your competitors.
You can measure your priority order with Google's calculation formula:
CPC = (The score of the advertiser after you in the scoring ranking/ Your quality score) + $ 0.01.
As Demircode ® Application Development Specialists, we create systems which are highly efficient, easy and functional to manage for a SEO experience that can meet all the requirements with the effective user interface (UI) design. With critical planning and accurate analysis, we make this process, which seems complicated to you, simple and quality.
Our SEO article link related to AdSense and AdWords is given below.